Banner ads are considered a standard form of online advertising. These square images or visual elements show up on websites and aim to attract user attention, ultimately promoting products. Banner ads are located on diverse online locations, including social media. They work via clicking with the banner, which typically leads to a landing page.

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to pinpoint malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in ill